Fee Stubblefield’s success in the senior living industry isn’t just about building buildings or maximizing profits. It’s rooted in a deeply held belief: that prioritizing people – both residents and employees – is the key to a thriving and sustainable business. This “people-first” philosophy is the cornerstone of his approach and directly contributes to his significant wealth and the enduring success of The Springs Living. Let’s delve into the core tenets of his philosophy and how they translate into tangible results.
Stubblefield’s business philosophy centers on creating a Culture of Promise, where both aspirational care-related promises and tangible business goals are fulfilled. This isn’t just about providing a comfortable place to live; it’s about fostering a genuine sense of community and enriching the lives of residents and staff alike. It’s a powerful testament to the idea that doing good and doing well can, and should, go hand in hand.
Building a Culture of Care: People Over Profits
Stubblefield rejects the notion that financial success and exceptional care are mutually exclusive. He believes that by investing in employees, empowering them to “do the right thing,” and fostering a values-based culture that prioritizes residents’ well-being, financial prosperity will naturally follow. This approach creates a virtuous cycle of satisfied residents, dedicated employees, and a strong, sustainable business.
This commitment is evident in The Springs Living’s focus on finding employees who genuinely care about older adults. It’s about finding people who are passionate about making a difference in the lives of others. Furthermore, staff empowerment plays a key role. By giving his over 2,000 employees the latitude to make decisions and act in the best interests of residents, Stubblefield cultivates a sense of ownership and accountability throughout the organization.
The Genesis of a Vision: A Promise Kept
The Springs Living was born from a deeply personal commitment. Inspired by a promise to his grandmother to create an alternative to traditional “old folks’ homes,” Stubblefield set out to build communities that prioritize dignity, respect, and meaningful engagement. This personal connection fuels his passion and informs every aspect of his business.
Today, The Springs Living operates over 20 communities in the Pacific Northwest, serving as a testament to the power of a clear vision and unwavering commitment to core values. This growth is not simply about expansion; it’s about extending the reach of a people-centered approach to senior living and impacting more lives in a positive way.
“One Thing”: Empowering Employees to Do What’s Right
Stubblefield emphasizes the “One Thing” principle: empowering every member of his team to “do the right thing.” This simple yet powerful directive guides employees in their daily interactions with residents and colleagues, fostering a culture of trust, empathy, and genuine care. It’s about creating an environment where employees feel empowered to make decisions that prioritize the well-being of residents, even if it means going above and beyond.
Book: A Culture of Promise
Fee Stubblefield’s book, A Culture of Promise, delves deeply into the principles that have guided his success. The book explores how building a company culture that genuinely cares for others is not only ethically sound but also a recipe for long-term business success, achieveing best seller status and industry recognition.
Navigating the Future of Senior Living: Challenges and Opportunities
Stubblefield recognizes the evolving landscape of senior living and the importance of adapting to meet the changing needs of residents and the industry. He highlights the role of technology in enhancing decision-making and addressing labor shortages, as well as the need for improved coordination between senior living and healthcare providers to reduce costs and improve outcomes.
Furthermore, Stubblefield emphasizes the importance of collaboration within the senior living sector, advocating for partnerships between operators, advocates, and industry stakeholders. By working together, the industry can better address the challenges it faces and create a more supportive and enriching environment for older adults.
Ultimately, Fee Stubblefield’s journey offers a compelling lesson: building a successful and sustainable business, capable of generating substantial wealth, is inextricably linked to prioritizing people and fostering a culture of genuine care. As the senior living landscape continues to evolve, his “people-first” philosophy will undoubtedly serve as a guiding light for other leaders seeking to make a positive impact while achieving lasting success.